Perplexity
AI-powered search engine with source attribution and conversational interface
This is best used for conversational AI search with source citations. Growing importance as users shift from traditional Google searches to AI-powered answer engines—10M+ monthly active users as of late 2024.
Key tactical use cases: Understanding how AI surfaces your content, monitoring brand mentions in AI responses, optimizing content for AI citability, and tracking emerging search behavior patterns.
Strategic importance: While you can't directly "optimize" for Perplexity like traditional SEO, ensuring your content has clear structure, authoritative sources, and up-to-date information increases citation likelihood. Perplexity pulls from web sources in real-time.
Content optimization: Focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), clear headings, factual accuracy, and being the definitive source on niche topics.
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