Descript

Text-based video and audio editing that turns sales calls, training sessions, and internal meetings into reusable training materials—edit by editing the transcript, not the timeline.

This is best used for building training documentation and onboarding modules from conversations that are already happening—sales calls, internal strategy sessions, customer onboarding, technical discussions. Descript excels when you need to capture and systematize judgment without starting from a blank page, particularly for businesses where the founder or key team members hold critical knowledge that needs to be transferred to new hires.

The platform transcribes video and audio with industry-leading accuracy, then lets you edit by simply editing the text. Delete a word, the video cuts. Rearrange sentences, the audio follows. Remove filler words, awkward pauses, and verbal stumbles with one click. Add AI-generated voiceovers to fill gaps. The result: polished training materials extracted from raw, real-world conversations.

I use this to help clients who are stuck in sales or onboarding because "only the founder knows how to explain it." By recording sales calls and internal training sessions, we build training docs and modules that are 60-80% complete—capturing the actual language, objection handling, edge cases, and judgment that make someone effective. New hires get real examples, not generic scripts.

The real power: You're not documenting what you think the process should be—you're capturing what actually works in practice. Sales objections become training modules. Onboarding calls become SOPs. Internal debates become decision frameworks. The judgment that lives in people's heads becomes transferable infrastructure.

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