How I Think & What I Think About—

SEO is no longer about rankings—it’s about teaching AI systems to understand, trust, and recommend your brand before a click ever happens.

As AI collapses silos and accelerates execution, the companies that win will be led by a single owner of growth, not disconnected marketing functions.

Content doesn't spread through social graphs anymore—it moves through interest signals, and the teams who design for that will compound faster.

AI doesn't eliminate the need for leadership—it makes clear thinking, ownership, and judgment more valuable than ever.