Framer

Framer has transformed from a designer's prototyping tool into the fastest path from design to production website. The platform's velocity is unmatched: publish in seconds, not hours. Teams at Scale AI, Perplexity, Miro, and Bilt chose Framer specifically because it eliminates the handoff bottleneck between design and development—designers ship production sites directly from the canvas.

The enterprise adoption story is the real revelation. Fortune 500 companies increasingly choose Framer over legacy platforms because modern marketing teams need speed more than feature bloat. The platform's On-Page Editing feature (launched August 2024) lets marketers, legal teams, and regional managers update content directly on the live site without touching the design canvas. This democratizes website updates across organizations where non-technical stakeholders previously created bottlenecks.

The CMS Collections architecture is genuinely powerful—bind any design element (including vector graphics and icon libraries) to dynamic content. Unlike Webflow where CMS feels bolted on, Framer's CMS is native to the design system. You're not "adding a CMS"—you're designing with structured data from the start. This enables sophisticated applications: job boards, case study libraries, product catalogs, team directories, all managed through an interface that feels like designing, not configuring databases.

Advanced Analytics built directly into the platform include click tracking, conversion funnels, and native A/B testing configured by right-clicking any page. No Optimizely integration, no Google Optimize workarounds—just right-click, duplicate, test. This consolidates the marketing stack: one tool for design, CMS, hosting, analytics, and testing.

The localization system with AI-powered translation matters for global companies. Publish multi-language sites without separate CMS instances—essential for European and APAC brands managing 5+ locales. Pay-as-you-go pricing for translations keeps costs predictable.

Performance infrastructure runs on AWS CloudFront CDN with automatic image optimization, SEO pre-rendering, and instant publishing. Sites load fast globally without configuration. The platform handles high-traffic production deployments—not just marketing sites but actual product landing pages for billion-dollar companies.

Framer's momentum is extraordinary: $50M ARR (September 2025) doubling from $25M (2024), up from $10M (2023). The majority of new customers are now business accounts, not individual creators—enterprise is the fastest-growing segment. With 500,000 monthly active users and 45,000-55,000 paying customers, the platform has crossed into mainstream adoption.

The 2024 developments transformed the platform: 40+ updates shipped, 1.7M publishes at "one publish per second," 1,700+ templates on Marketplace, 100+ plugins launched, and $4M earned by creators through the Partner Program. This isn't a side project—it's a professional ecosystem.