ChatGPT
Conversational AI with web search capability for research and content generation
This is best used for AI-assisted research, content generation, and conversational search. With 200M+ weekly active users, ChatGPT represents a fundamental shift in how people find information—increasingly used instead of Google for certain query types.
Key tactical use cases: Content ideation and drafting, competitive research and synthesis, creating marketing copy variations, data analysis assistance, and customer research.
AEO considerations: ChatGPT with browsing enabled (Plus/Pro tiers) can cite your content. Focus on being the authoritative source with clear, well-structured content. The model favors recent, credible sources with strong signals.
Pricing: Free tier (GPT-4o mini). Plus at $20/month (GPT-4o, browsing, image generation). Pro at $200/month (unlimited access, priority compute). Team and Enterprise available.
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