From Agency Disappointment to Business Transformation
Client
Rapid Glass ATX
Year
2025
After months of frustration with an agency that failed to deliver, Rapid Glass ATX needed an immediate solution. In just one week, I created an immersive, scroll-stopping website that took a "show, don't tell" approach.
The impact was immediate and lasting— within a week he had clients banging down his door to buy his product, and within three months of additional SEO implementation, the business secured its first five-figure client through organic search. The website has become their most powerful sales tool, with the owner stating that "Rapid Glass would not be where it is today" without this strategic design partnership.
Scope of Work
THE CHALLENGE
When Chris Busby first approached me, he was facing a critical business situation:
His DIY Wix website was inadequate for showcasing his premium glass treatment service
He had invested months working with a local agency that failed to deliver
The agency's work was, in his words, "absolute garbage"
His business growth was stalling without a proper digital presence
He needed an immediate solution to maintain market momentum
The stakes were high—without a compelling website that effectively demonstrated his unique product, Rapid Glass ATX was struggling to convert potential customers and articulate its value proposition in a competitive market.
THE APPROACH
After carefully assessing Chris's needs and vision, I developed a strategic plan to create not just a website, but a digital experience that would directly showcase the product's benefits:
Rapid Development Timeline: Committed to delivering a complete website in one week, compared to the agency's months of delays
Immersive Product Integration: Designed a site that would incorporate the actual visual properties of Rapid Glass into the user experience
Educational Content Strategy: Created targeted content to explain this specialty product's benefits, application process, and maintenance
User-Centric Conversion Features: Developed interactive elements to help visitors understand product value and make informed decisions
Mobile-First Design: Ensured seamless experience across all devices for a business that often sees customers searching while on-the-go
THE EXECUTION
Phase 1: Initial Website Development
I designed and built a custom dark-mode website that perfectly aligned with Chris's vision while focusing on conversion optimization:
Interactive Pre-loader: Created a distinctive opaque glass effect pre-loader with an on/off toggle button that directly demonstrates the product's visual properties
Immersive Hero Section: Implemented a video background showcasing Rapid Glass in action—immediately communicating value to visitors
Service Selector: Developed a custom interface allowing users to easily explore home, vehicle, and commercial applications
Educational Animation: Integrated a Spline animation explaining how Rapid Glass works at a molecular level—transforming complex features into compelling visuals
Real-Time Pricing Calculator: Built a custom tool enabling visitors to estimate installation costs for their specific needs
Comprehensive Aftercare Section: Created detailed maintenance guides accessible via QR codes on physical samples and completed installations
Phase 2: Business Evolution Support
As Chris's business goals evolved, I adapted my role to meet his changing needs:
Employee Portal: Implemented a secure authentication system using FramerAuth for staff-only resources
Comprehensive SEO Strategy: Developed and executed an organic search optimization plan focused on local visibility and service-specific targeting
THE RESULTS
The impact of this strategic design partnership has been transformative for Rapid Glass ATX:
Business Growth
Within 3 months of SEO implementation, secured the company's first five-figure client through organic search
Attracted high-profile clients through voice search optimization
Established consistent organic traffic growth that continues to trend upward
Brand Perception
Chris receives compliments on the website from nearly every customer
The website has become a critical sales tool in client presentations
The professional online presence has positioned Rapid Glass ATX as a premium service provider
Client Relationship
Evolved from a one-time design project to an ongoing strategic partnership
Chris attributes a significant portion of his business success directly to our work together
Regular communication has allowed for agile adaptation to changing business needs
Timeline Comparison
Agency timeline: Months with no acceptable deliverable
My timeline: Fully functional, conversion-optimized website in one week
KEY INSIGHTS
This case study demonstrates several crucial advantages of the fractional design leadership approach:
Agility Over Bureaucracy: Delivered results in a fraction of the time required by a traditional agency
Direct Communication: Working directly with me eliminated communication layers and interpretation errors
Evolution-Ready Design: The relationship evolved alongside the business, from immediate website needs to ongoing growth strategies
Conversion Focus: Every design decision was made with business outcomes in mind, not just aesthetics
Technical Integration: Seamlessly blended creative design with technical functionality for a truly effective business tool
